Research
Field & Desk
Heuristics Audit
Usability Testing
Strategy
Competitive Analysis
Goals & Metrics
Content Strategy
Design
Prototypes
Visual Design
Systems & Libraries
I am a user experience and visual designer with over a decade of experience in strategizing and designing digital products. I specialize in conducting user research, creating UX deliverables and bridging those with business goals. A firm believer in design thinking as a mindset and a process, I always seek to contribute to shaping seamless digital experiences by relying on creative solutions and research findings.
Field & Desk
Heuristics Audit
Usability Testing
Competitive Analysis
Goals & Metrics
Content Strategy
Prototypes
Visual Design
Systems & Libraries
A deep dive into how digital solutions can help streamline the processes of day care facilities.
Competitive Research • Information Architecture • Wireframe & Prototype •Microinteractions
As part of Deloitte team, I helped small to medium enterprises in Saudi Arabia find the confidence to usher into the eCommerce market
Design System • UI Design
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An interactive quiz backed up by a medical research team for users to assess their psychological and physical wellbeing and get insights and tips.
UI Design • Component Design • Design Handoff • A/B Testing
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An exclusive mobile application that digitizes the personalization of fine wine purchasing.
User Flow • UI Design • Prototype • User Testing
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Liv Good promotes healthy living by importing organic food and beverages of international brands. I was assigned to design the e-shop, e-commerce and editorials website.
Competitive Research • Information Architecture • Wireframe & Prototype • UI Design
New interface for the mobile app comprised of the corporate aspect of DMI, along with a new strategy for employees, dedicated to their needs and HR processes.
UI Design • User & Stakeholders Interviews • Information Architecture
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A video editing product integrated within Mangomolo backend (Over-The-Top Media Service), giving admins the capacity to generate customised video content for the front-end platform.
User Flow • UI Design • Microinteractions • Usability Testing
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As part of the M.Sc. program in Digital design at Hogeschool van Amsterdam, I worked on various experimentations for clients, expanding my horizons to dive into augmented reality, digital out-of-home screens and research through design approaches.
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